Thursday, 15 January 2015

An entrepreneurial challenge



I’m feeling a little disorientated. For once I’ve nothing to do towards dinner. We’re having a risotto so there’s no preparation that can be done beforehand. The Fox has even decided he’ll cook tonight.

Down at the village pub yesterday we ended up having a discussion about non-alcoholic drinks. All round the table had had at some point a discussion of the evils of alcohol from our doctors. None of us are heavy drinkers.

 We all feel a glass of wine with a meal transforms an everyday fuel injection process into a special occasion. We all find suddenly a meal takes an hour to eat as you gently sip the wine & chat. All of which I’m convinced is good for you, certainly mentally & emotionally, & even physically as I’m convinced such gentle digestion of food is good for you.

The problem with these words of medical wisdom is the lack of good soft drinks designed for adults, drinks that aren’t very sweet.  There is only so much cola or other pop, even fruit juice, you can  drink at a time. Attempts at non-alcoholic, even low-alcohol wines are pretty dire.

Last week, on “Food and Drink” (BBC” at 8.30pm on Friday), they discussed exciting non-alcoholic drinks for adults. I watched intently hoping to discover some new drinks to try. The only problem was it was a case of make your own. Personally I want something I can just pour from a bottle or can. I don’t want to have to start by first pick your rhubarb or grow your rare variety of tomato.

I’m sure some enterprising person could make a fortune if they could come up with some good ideas & bottle it.

It’s not that I drink alcohol all the time, or even want to. We drink numerous cups of tea a day. We’ve even been known to have a glass of water or milk, an occasional coffee or hot chocolate. But over a meal, or when relaxing either on our own to music or with friends, we would just like to have something just that bit more special, more celebratory.

So come on that person out there. Put your thinking caps on. Your market is just waiting for you. 

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